Bowerman's design led towards the introduction from the "Moon Shoe" in 1972, so named because the waffle tread was reported to resemble the footprints still left by astronauts around the Moon.

Nike was an early adopter of Online marketing, electronic mail administration technologies, and making use of broadcast and narrowcast communication systems to build multimedia advertising and marketing campaigns.

In the course of the nineties, Nike faced criticism for the use of boy or girl labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Whilst Nike took motion to control or 분양 at the very least reduce the practice, they continue to deal their generation to firms that function in areas where by insufficient regulation and monitoring allow it to be difficult to ensure that boy or girl labor will not be being used.